How to Take Your LinkedIn Page from Basic Profile to Professional Portfolio

Creating a professional online presence is no longer simply a “bonus” to making a great first impression on the job search – it’s an expectation.  One powerful way to do this is by setting up a professional online portfolio.  Although there are tons of great tools out there to help you get started, in my opinion, the quickest and most visible method to create a portfolio is simply by updating your LinkedIn profile. 

By adding rich media such as videos, PDFs, links, etc. to your work experience and summary, you can easily showcase your previous work and abilities to the 94% of recruiters who are scouring the site for their next hire. 

Take advantage of the easy access you have to simply upload this type of content directly to your profile.  Not sure what to add? Think about videos, graphics, reports, or presentations that you have created or contributed to.  By ensuring that your notifications are turned to “on”, LinkedIn will automatically notify your network of connections that you have added this rich media. 

In addition, LinkedIn now allows anyone to become a content creator directly through the platform. 

By publishing posts on LinkedIn, you can indicate your position as a thought leader who is on top of current issues or trends in your industry.  

Brainstorm patterns, news, or changes in your field that impacts your line of work.  For example, if you work in advertising, you may want to share a post about advertising trends for this year’s Super Bowl.  Again LinkedIn will automatically notify your network when you have published a post, so people can access and read it easily.

Have you been published?  Recently completed a big project or collaborated with colleagues on an important initiative? 

ADD your publications and projects TO YOUR PROFILE. 

And of course, be sure to add others as contributors of a group project so you can share the credit and show off your amazing teamwork skills.

Finally, don’t forget to customize your LinkedIn profile URL so that you can share this link with employers in your communication and job search documents to point them directly to the page.